Pricing strategy separates thriving jewelry brands from stagnant ones. Based on 2024 data from Jewelry Business Review, we break down the profit potential of key metals:
| Material | Avg. Production Cost (per unit) | Retail Markup Range | Top Use Case |
|---|---|---|---|
| 316L Steel | 1.2−1.2−2.5 | 8x - 12x | Men’s chains, unisex cuffs |
| Copper Alloy | 0.8−0.8−1.6 | 10x - 15x | Boho pendants, stacked rings |
| Titanium | 3.1−3.1−4.9 | 5x - 7x | Wedding bands, minimalist |
| 18K Gold Plated | 4.5−4.5−6.8 | 6x - 9x | Bridal sets, occasion wear |
| Argentium Silver | 7.2−7.2−9.4 | 4x - 6x | Heirloom-quality designs |
Profit Hack 1:
TikTok’s #EverydayLuxury trend favors gold-plated copper – our 12-step plating process achieves 3-year color retention at 32% lower cost than solid brass.
Profit Hack 2:
Offer “metal tier” pricing:
Basic Tier: Stainless steel charms ($14.99)
Premium Tier: Gold-plated copper ($29.99)
Luxury Tier: Rhodium-finished silver ($49.99)
Case Study: A Miami-based DTC brand boosted AOV by 67% using this model with our mixed-material capsule collections.
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